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Category Archives: Design
How does a 30% conversion rate sound?
I like to brag every now and then. When we set out to design a landing page for my Denver client, we had our eyes set on a minimum 2% conversion rate for their pay-per-click campaign. Currently, we’re achieving a … Continue reading
Posted in Design, KWS
Tagged Amazon, Analytics, Conversion Rate, Design, Funnel, Landing Page, Landing Page Design, Portfolio, Squeeze Page, Web Design
1 Comment
Warning: Create your website at your own risk!
We know better now. My wife and I have just bought our first house. It has been updated, it looks great, and we’re slowly making it our own. When we bought it, we planned on installing our own laminate flooring. … Continue reading
Posted in Design
Tagged Amateur, Career, Development, DIY, House, Professional, Projects, Web Content, Web Design
5 Comments
How to Define Your Website Audience – includes a PDF sample!
This two-page PDF file is an example of how to define your website audience. When you create a website, it’s important to have in mind for whom you’re designing. When designing landing pages, it is especially important to focus on … Continue reading
Posted in Design
Tagged Audience, Content, Development, Planning, Profile, Projects, Web Content, Web Design
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Content is king…when can I get it?
As a web designer / developer, my job is pretty straight forward: I design a website, code it, and add the content. But that’s not all. I’ve also got to be a pest, hounding clients for content. At the beginning … Continue reading
Posted in Design, KWS
Tagged Clients, Content, Customer Service, Deadlines, Deliverables, Development, Invoice, Invoicing, Projects, Self-employment, Timelines, Web Design
2 Comments
Exploring and learning: Are you taking alternate routes?
When you first move to a new city, you aren’t familiar with the roads. You buy a map to help guide you, you ask Google how to get you from here to there most efficiently, and you stop and ask … Continue reading
Multiple Matte Colors for CSS Sprites
Here’s the problem: I want to use CSS Sprites for transparent images, and they require different matte colors. The promise of CSS Sprites is great: you can combine many small images into one bigger image, and use CSS to reveal … Continue reading
