About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Category Archives: For Clients
“What If I Die?” What This Mortal Tells His Clients
If I were to die…
- I use a password management application and have instructed my wife how to use it. This application holds all passwords related to my business, protected by a master password only she and I know.
- My wife has a 50% stake in Katz Web Services, Inc. and will legally be able to act as a representative of the company.
Posted in For Clients, KWS
Tagged Death, Domains, Web Development, Web Hosting, Webmaster
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SEO implications for updating your website
Will a website redesign hurt my rank?
When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:
Your website will take a hit in the SERPs for 20-30 days
After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.
Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.
Twitter as I explained it to my mom
After talking with my mom (@adiehl on Twitter) about Twitter, the “microblogging” website that asks you to explain “What are you doing?” in 140 characters, it prompted me to write yet another How to Twitter posts, but a less technical and more practical how to get started guide.
Twitter is not blogging. It’s not RSS. It’s not chat.
Twitter is direct: If you want to be part of someone’s life, you follow them. Once you follow a person, you get to see what they update on Twitter. You can respond directly to them. You may read what they are doing, sharing, or discussing. Unless the profile is locked, no one has to accept your request to follow. That means that you are able to become part of anyone’s social network. You have a way to directly communicate with lots of amazing people.
Getting started can be intimidating, but here’s how I got started with Twitter.
Is Blogging Really Worth the Time?
![One reason to blog is traffic! [Image of traffic light]](http://www.seodenver.com//home/katzwebd/seodenver.com/wp-content/uploads/HLIC/b474026953c38cf6eb9af33980de820d.jpg)
Today, a business associate asked me “I know about blogging, and it seems like a waste of time. Why is blogging worth the time?” I was able to reply with some very convincing arguments — and in a way, I reminded myself about the value of blogging.
- Blogging establishes you as an expert in your field
- Search engine traffic dramatically increases
- Blogging is basically free marketing for your business: the only cost is your time.
- Blogging forces you to write about your life and your business
Posted in Blogging, For Clients
Tagged Blogging, business, expert, free, ideas, Marketing, Optimization, Performance, procrastination, promoting, promotion, Results, RSS, Search, SEO, share, sharing, topics, Traffic, writing
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