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From the category archives:
Upon launching the new MakeUpMania.com website, I discovered that the XML feed that Interspire generates for Google Base is not properly structured. There were many hits and misses before making the modifications necessary to get the feed approved.
Below are fixes to three issues that kept throwing errors on the Google Base side.
In trying to keep their homepage as minimal as possible, in December Google switched to fading in the home page links only on an event: moving your mouse or tabbing out of the search box. This was fine when the home page was only white, as it wasn’t taxing on computers to fade in on white.
Now that Google allows for custom image backgrounds (likely in response to how beautiful the Bing backgrounds are), the fading in process can be tedious, even using blazing-fast Chrome. I can only imagine what users using Internet Explorer 6 are going through: fading in images takes a lot of work and time!
This was annoying me, so I made a quick modification to my SEO Stylesheet (a Custom Stylesheet to display search results and no-follow nicely in Safari, IE and Firefox). This mod will make the image load solid, with no fading or resulting lag.
Google had been lagging behind sites like Yelp.com in providing a place to find information about businesses. If you did a local search, you would have a “More info…” link that would expand your search result inside the map and have tabs that were badly organized. Not anymore. Enter Place Pages. Google explains it well: “Now, instead of just getting a slightly bigger bubble, you’ll get an entire page of rich details, like photos, videos, a Street View preview, nearby transit, reviews and related websites.”
But don’t let them fool you. This is not just a minor improvement. This is a major entry in the directory website world. Think MerchantCircle, Yelp, CitySearch, etc.
http://maps.google.com/places/us/denver/s-queen-way/904/-katz-web-services-seo-&-web-design
Google now has pages for each of the “directories” in the URL. The street you live on now has its own Place Page.
Place Pages also seem to guess what you’re looking for. If Google thinks that the URL you have entered is related to a page, it will display the related information.
Interesting examples:
Katz Web Services is a Denver web design and Denver SEO company operated by Zack Katz and based near Denver, Colorado.
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