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Katz Web Services is a web development company operated by Zack Katz.
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Category Archives: SEO
Google Instant Scraper – The Best Tool for Google Instant SEO
Optimize your site, find niche keywords
Introducing: Google Instant Scraper, a powerful free tool for niche marketing and keyword research. Find high-traffic, relevant long-tail keywords in seconds.
How the Google Instant Scraper works:
- Enter a “seed” keyword (or multiple keywords separated by commas) and choose how many levels deep you would like to scrape;
- The Scraper gets results from Google Instant for that keyword. These are level 1 keywords.
- For each level 1 keyword, the Scraper gathers results from step #1 and adds them to the list. These are level 2 keywords.
- Repeat #2 and #3 for levels 3 and 4 keywords
- The list is sorted by the # of queries, and the excluded keywords are removed from the list
In this way, the Instant Scraper builds powerful, targeted keyword lists in seconds…for free.
Posted in Affiliate Marketing, SEO
Tagged Keyword Research, Keyword SEO, Keywords, Niche Marketing, SEO, SEO Research, SEO Tool
12 Comments
Google Rewrites Your Search Result Titles for Relevance
Google is changing your titles for you…whether they’re “optimized” or not!
Google is overruling your title tags when they determine that your content headlines are more relevant.
Previously, I had only seen this behavior when there were not well-structured title tags, keyword-stuffed title tags or no title tags at all. This has been well documented and discussed. This is the first time that I have noticed Google taking a more aggressive stance in rewriting title tags that have been well crafted.
Posted in Google, SEO
Tagged Google, Page Title, Search Results, Search Results formatting, SEO Title Tags, Title Tags
1 Comment
Want some valuable .gov links? Get a FDA warning letter!
I recently discovered that FDA Warnings have been unwittingly adding value to the very websites and products they are trying to warn about. What does this mean in the context of Google’s new negative review algorithm?
Google has been working on de-valuing bad reviews…
There has been lots of press over the NY Times article exposing an ability to get ranked through negative press online. Google has since updated their search algorithm to take into account the reputation of the company being reviewed. Now, in theory, Google will no longer add value reviews if the reviews are extremely negative:
…in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.
Official Google Blog
The key here is that Google’s focus is on user experience; they want to provide the best search results so that users are satisfied with Google’s search result ranking system.
FOUND: A Guide to The Most Profitable Service Industry Niches

This should be tagged as “Dangerously Powerful”
At the bottom of this article is a download
containing detailed per-lead pricing for hundreds of industries.

The ServiceMagic Fee Schedule is a guide to where the money is.
- What are the most profitable industries?
- How much can I make or should I charge per lead/sale?
- What keywords should I focus on?
ServiceMagic.com has done all the work for you.
Service Magic provides cost per lead data on virtually all home services-related industries and some others including pet sitting ($10/lead), photo portraits ($12/lead), wedding DJ ($12/lead).
Posted in SEO
Tagged Home Repair, Keyword Research, Keyword SEO, Local SEO, Niche SEO, Remodeling, ServiceMagic
3 Comments
A Great SEO Tool For Geo-Targeted Keyword Combinations

Save Time Creating SEO-Friendly Keyword Combinations
As an SEO, one of the things I do on a regular basis is come up with keyword permutations and combinations for many locations related to the corporations I am engaged with. What I often do is I use PHP scripting and create multiple arrays of keywords, locations, and services, then mix them up…similar to the SEO WordSpinner script.
There’s a great script that does this in an instant. It’s called the Local PPC Adwords & Keyword List Creator, and it does exactly what it sounds like it does.
Posted in SEO
Tagged AdWords, Content Spinner, Denver SEO, Google SEO, Key phrase, keyword order, Keyword SEO, Keywords, PPC, SEO, SEO Tool, SEO WordSpinner
2 Comments
Add Custom Titles for Tags and Categories in WordPress
The Best WordPress SEO Plugin? A combination of two.

All in One SEO Pack (AIOSEO) is the leader in WordPress SEO plugins. It offers great functionality and simple integration into the process of writing a post. AIOSEO is not a perfect plugin, however, because it lacks some very important functionality:
- Custom category
titletags - Custom tag
titletags - Mass editing of page, post, tag and category
titletags/slugs
The plugin that has all of the features above (but lacks AIOSEO features) is SEO Title Tag, an imperfect but elegant solution to the list above. This article shows how to use both plugins and have them combine forces to create a powerful solution for getting custom titles on all your site’s pages.
SEO Google Profiles – Google Adds NoFollow to Links
Just a quick post to show that Google has started to nofollow all links on new Google Profiles. This is too bad for a quick SEO shot in the arm, but also makes sense, since most of the people who knew about Google Profiles were SEO’s anyway
- Here’s my do-follow Google profile: Zachary Katz – Google Profile.
- Here’s a no-followed profile: John Sileo – Google Profile.
Oh well, on to greener pastures!
As an user on BlogCatalog notes,
The links on your Google profile will be nofollow, but the links on your Google Reader shared items page (as of the time I write this) are NOT nofollow.
Posted in Google, SEO
Tagged Google, Google Profiles, Link Building, Links, Nofollow, Nofollow SEO, Personal SEO, Profiles, SEO Link
12 Comments
SEO & Switching Domains

Goodbye old friend. Hello shiny new domain!
Recently I moved my company’s domain from KatzWebDesign.net to KatzWebServices.com to reflect the change of the business name (over one year ago) from Katz Web Design to Katz Web Services, Inc., to reflect the in company services offerings, and to have a .com domain.
This is a simple switch, not re-launching a new website — just moving the same site from one domain to the next. Here’s how I approached the switch, and it’s a solid method to use for any domain switch:
Posted in Domains, SEO
Tagged domain, Domain Names, Domain SEO, Domains, htaccess, Moving Domains
3 Comments
How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better

A comparison in travel sites search results page titles
Wow, Priceline…who did you hire for SEO?
I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.
Check out Priceline‘s horrific search results page title:
Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline
That is a terrible example of keyword stuffing, and is…well…awful. Even search results pages should be optimized. Priceline should know that!
Posted in SEO
Tagged Expedia, Hotwire, Local Search, Page Title, Priceline, Search, Search Results, Search Results formatting, SEO Title, Title Tag, Travelocity
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