From the category archives:

SEO

A Great SEO Tool For Geo-Targeted Keyword Combinations

February 1, 2010

Save Time Creating SEO-Friendly Keyword Combinations

As an SEO, one of the things I do on a regular basis is come up with keyword permutations and combinations for many locations related to the corporations I am engaged with. What I often do is I use PHP scripting and create multiple arrays of keywords, locations, and services, then mix them up…similar to the SEO WordSpinner script.

There’s a great script that does this in an instant. It’s called the Local PPC Adwords & Keyword List Creator, and it does exactly what it sounds like it does.

SEO WordSpinner Plugin – A Killer SEO Plugin for WordPress

January 1, 2010

in Plugins,SEO,WordPress

Download the SEO WordSpinner Plugin and test the SEO WordSpinner plugin out.

Refresh this page to experience content spinning in action.

Why use a content spinner?

There are a lot of content spinners out there (I won’t even bother linking to them, most are for spamming, not for SEO). The existing products allow you mass-export articles then submit them across content networks to build links using spammy articles. That is not what this plugin does. This plugin allows you to enhance your site’s SEO by reducing duplicate content.

Google has been improving its handling of duplicate content by implementing use of the canonical tag and updating its algorithm. They don’t punish a site for duplicate content, but having unique content is still better than duplicate content.

Different content in different context

Each category page
Each tag page
Any search result page
And this single article page

Each of those pages will show the full content or an excerpt (summary) of the content on this page. Each will show a title for this article. The SEO WordSpinner plugin allows you to mix things up so that on each page, users will see different content that means the same thing, therefore avoiding duplicate content issues if done properly. Read more&hellip

60 comments

Add Custom Titles for Tags and Categories in WordPress

December 30, 2009

in SEO,WordPress

The Best WordPress SEO Plugin? A combination of two.

All in One SEO Pack (AIOSEO) is the leader in WordPress SEO plugins. It offers great functionality and simple integration into the process of writing a post. AIOSEO is not a perfect plugin, however, because it lacks some very important functionality:

Custom category title tags
Custom tag title tags
Mass editing of page, post, tag and category title tags/slugs

The plugin that has all of the features above (but lacks AIOSEO features) is SEO Title Tag, an imperfect but elegant solution to the list above. This article shows how to use both plugins and have them combine forces to create a powerful solution for getting custom titles on all your site’s pages. Read more&hellip

14 comments

SEO Google Profiles – Google Adds NoFollow to Links

September 16, 2009

in Google,SEO

Just a quick post to show that Google has started to nofollow all links on new Google Profiles. This is too bad for a quick SEO shot in the arm, but also makes sense, since most of the people who knew about Google Profiles were SEO’s anyway

Here’s my do-follow Google profile: Zachary Katz – Google Profile.
Here’s a no-followed profile: John Sileo – Google Profile.

Oh well, on to greener pastures!

As an user on BlogCatalog notes,

The links on your Google profile will be nofollow, but the links on your Google Reader shared items page (as of the time I write this) are NOT nofollow. Read more&hellip

11 comments

SEO & Switching Domains

September 16, 2009

Goodbye old friend. Hello shiny new domain!

Recently I moved my company’s domain from KatzWebDesign.net to KatzWebServices.com to reflect the change of the business name (over one year ago) from Katz Web Design to Katz Web Services, Inc., to reflect the in company services offerings, and to have a .com domain.

This is a simple switch, not re-launching a new website — just moving the same site from one domain to the next. Here’s how I approached the switch, and it’s a solid method to use for any domain switch: Read more&hellip

Read the full article →

How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better

August 18, 2009

A comparison in travel sites search results page titles

Wow, Priceline…who did you hire for SEO?

I was shopping around for a good price on a hotel in Aspen when William Shatner’s “Falcoln of Truth” showed me how not to write page titles.

Check out Priceline‘s horrific search results page title:
Priceline.com - hotel, hotel reservation, cheap hotel, las vegas hotel, boston hotel, hotel deal, new york city hotel, hotel rooms, motel, lodging, accommodations, casino hotel, priceline

That is a terrible example of keyword stuffing, and is…well…awful. Even search results pages should be optimized. Priceline should know that! Read more&hellip

Read the full article →

How to Create a Google Profile and Manage your Online Reputation

May 20, 2009

As seen on 7News – View the video on TheDenverChannel.com

Why Google Profiles matter to you

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As featured on the May 20th 7News program featuring Zack Katz of Katz Web Design, Google Profiles are a great way to be found online for your own name, even if you don’t have a website.If you set up an online profile with Google, a person looking for you online will be able to find you more easily.

Your profile will show up in search results

In the past, if you wanted to be listed in search results for your own name (it’s called a “vanity search”), you often needed your own website. Google is changing that, and giving users the power to show up in a search result with a picture and link to their profile.

The Google Profile box embedded in the search results for Zack Katz

In April, Google has started giving Profiles a prominent placement in search results. It is safe to presume that Google will be further incorporating the Profiles in the future, and assigning them more value. If you want to improve your findability online, setting up a profile is a great step to take. Read more&hellip

Read the full article →

WordPress Search Engine Friendly Logo

March 5, 2009

Optimize your logo using SEO-friendly techniques.

Google’s algorithm likes text more than images. It likes headlines more than paragraphs. You can increase how much weight your headline has by only having one or two of them. Having the same headline across all pages reduces the value of it each time.

Instead of having your logo be an image, or H1 image replacement using CSS, it’s now best practice to use a H1 (heading 1) for your home page and a P (paragraph) for the rest of your pages. Then, you can use the headline for your page’s title instead, and get more bang for your buck.

This is nothing new, but it’s best practice, and I hope those who don’t know this technique or code may find this helpful. Read more&hellip

Read the full article →

An Inside Look: 4 Step SEO for a Denver Solar Company

March 3, 2009

4 Steps to optimize a website — a Denver solar case study

This is an inside look into my process for optimizing a pre-existing website. This will cover lots of the aspects of the SEO I’ve done, but not all of it…These steps are often my first round of optimization on a site. Once I do these four vital SEO steps, I move on to content SEO and more link-building. Read more&hellip

Read the full article →

You need Denver SEO if you want to rank well in Google.

February 4, 2009

Google SEO for Denver is like fishing

Can a Denver business afford to rank poorly in search engines?

Katz Web Design is an SEO company in Denver. This is our blog. Need help with your website’s search presence? Call 303-362-0451 for a free consultation. Read more&hellip

Denver SEO Case study: Ignite Matchmaking

Read the full article →

← Previous Entries

SEO

A Great SEO Tool For Geo-Targeted Keyword Combinations

Save Time Creating SEO-Friendly Keyword Combinations

SEO WordSpinner Plugin – A Killer SEO Plugin for WordPress

Download the SEO WordSpinner Plugin and test the SEO WordSpinner plugin out.

Why use a content spinner?

Different content in different context

Add Custom Titles for Tags and Categories in WordPress

The Best WordPress SEO Plugin? A combination of two.

SEO Google Profiles – Google Adds NoFollow to Links

SEO & Switching Domains

Goodbye old friend. Hello shiny new domain!

How Not to Optimize Your Search Results Page Title – Priceline.com Should Know Better

A comparison in travel sites search results page titles

Wow, Priceline…who did you hire for SEO?

How to Create a Google Profile and Manage your Online Reputation

Why Google Profiles matter to you

Your profile will show up in search results

WordPress Search Engine Friendly Logo

Optimize your logo using SEO-friendly techniques.

An Inside Look: 4 Step SEO for a Denver Solar Company

4 Steps to optimize a website — a Denver solar case study

You need Denver SEO if you want to rank well in Google.

Can a Denver business afford to rank poorly in search engines?

Denver SEO Case study: Ignite Matchmaking

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