About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Category Archives: SEO
How to Create a Google Profile and Manage your Online Reputation
As seen on 7News – View the video on TheDenverChannel.com
Why Google Profiles matter to you
Receive monthly tips like this one on how to get online exposure
As featured on the May 20th 7News program featuring Zack Katz of Katz Web Design, Google Profiles are a great way to be found online for your own name, even if you don’t have a website.If you set up an online profile with Google, a person looking for you online will be able to find you more easily.
Your profile will show up in search results
In the past, if you wanted to be listed in search results for your own name (it’s called a “vanity search”), you often needed your own website. Google is changing that, and giving users the power to show up in a search result with a picture and link to their profile.
The Google Profile box embedded in the search results for Zack Katz
In April, Google has started giving Profiles a prominent placement in search results. It is safe to presume that Google will be further incorporating the Profiles in the future, and assigning them more value. If you want to improve your findability online, setting up a profile is a great step to take.
Posted in Google, SEO, Tutorial
Tagged Denver SEO, Google, Google Alerts, Google Profile, Local SEO, Online Reputation, Personal SEO, Profiles, Vanity Search
7 Comments
WordPress Search Engine Friendly Logo
Optimize your logo using SEO-friendly techniques.
Google’s algorithm likes text more than images. It likes headlines more than paragraphs. You can increase how much weight your headline has by only having one or two of them. Having the same headline across all pages reduces the value of it each time.
Instead of having your logo be an image, or H1 image replacement using CSS, it’s now best practice to use a H1 (heading 1) for your home page and a P (paragraph) for the rest of your pages. Then, you can use the headline for your page’s title instead, and get more bang for your buck.
This is nothing new, but it’s best practice, and I hope those who don’t know this technique or code may find this helpful.
Posted in SEO
Tagged CSS, H1, Logo, SEO, SEO Link, SEO Logo, WordPress header, WordPress SEO
1 Comment
An Inside Look: 4 Step SEO for a Denver Solar Company
4 Steps to optimize a website — a Denver solar case study
This is an inside look into my process for optimizing a pre-existing website. This will cover lots of the aspects of the SEO I’ve done, but not all of it…These steps are often my first round of optimization on a site. Once I do these four vital SEO steps, I move on to content SEO and more link-building.
Posted in SEO
Tagged Denver SEO, Denver Solar, Denver Solar Panels, Google, Google Local, Google SEO, Local, Local Search, Local SEO, SEO, SEO Profiles, SEO Steps, Sitemap, Solar Installation, Yahoo Local, Yahoo SEO
3 Comments
You need Denver SEO if you want to rank well in Google.
Can a Denver business afford to rank poorly in search engines?
Katz Web Design is an SEO company in Denver. This is our blog. Need help with your website’s search presence? Call 970-882-1477 for a free consultation.
Denver SEO Case study: Ignite Matchmaking
SEO It! Bookmarklet – Improves Search Results in iPhone & Safari
Format your search results for SEO
Works great for SEO searches on the iPhone!
ArrayIt’s frustrating doing searches with SEO in mind, then having Google add SearchWiki, personalized results, and other localizations that mess up what you wanted: accurate results. Here’s the solution: The SEO It! Bookmarklet.
- I do lots of searching as an SEO. I look for ranking, competition, additional keywords, etc. I use Google a LOT. And I use Apple’s Safari browser.
- By default, I am logged in to my Google account, and have Google preferences set to showing 100 results at a time. The problem? Google shows different ranking and links based on the number of results you see.
- I have Google Web History enabled, and Google provides me with “Personalized results based on my search history.” When doing SEO, I don’t want these results: I want what others will see.
- I use SearchWiki to move up results of websites I have created. When trying to get accurate SEO ranking, this is frustrating.
- I do SEO searches on my iPhone, too – where I need to manually strip out the annoying
&client=safarito see a normal results page.
Enter the SEO It! Bookmarklet
Posted in SEO
Tagged Bookmarklet, Firefox SEO, Google, Google SEO, iPhone Search, iPhone SEO, Personalized Search, Safari, Safari SEO, Search Results formatting, SEO, SEO Bookmarklet, SEO for iPhone, SEO Tool, Web History
1 Comment
SEO implications for updating your website
Will a website redesign hurt my rank?
When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:
Your website will take a hit in the SERPs for 20-30 days
After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.
Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.
Doing the legwork — No SEO guts, no SEO glory
SEO and continuing education
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.
Posted in SEO
Tagged Denver SEO, Google SEO, learning seo, Search Engine Optimization, SEO, SEO Company
12 Comments
New Google search results — OneBox is upgraded
Google’s OneBox results getting smarter
Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once.
Posted in Google, SEO
Tagged Denver SEO, Denver Web Design, Google Maps, Google SEO, Industry SEO, Local, Local Search, Local SEO, Map SEO, OneBox, OneBox SEO, SEO
5 Comments
SEO Randomizer: Save the Value of Your SEO'd Links
Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
ArrayAs a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
SEOmoz has an article about footer link optimization and claims that
Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
- Footer links are being devalued by search engines
- Footer links have a low click-through rate
- Having the same link on every page makes the link less valuable
- Google doesn’t like spam
Posted in Code, SEO, WordPress
Tagged Attribution, Denver SEO, Footer Links, Footer SEO, Google SEO, Nofollow, Nofollow SEO, Search Engine Optimization, SEO, SEO Plugin, SEO Plugins, SEO Tricks, SEO Tutorial, WordPress, WordPress SEO
12 Comments
Busy, busy, busy…
Thanks to hbrinkman for the photo
This holiday season has already been busy for SEOs like Katz Web Design, but it seems like it’s going to get even busier.
There’s a delicate balance between neglecting your business for your blog, and neglecting your blog because of your business. Right now, I’m too busy to strike that balance, because customers always must come before marketing.
I have lots of neat WordPress and SEO tricks to share, but it’ll have to be after a few projects are completed 
Until then, here’s a poll:
Posted in KWS, SEO
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