About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: SEO
SEODenver.com is new home of Denver Web Design & SEO Blog
I’ve taken the plunge: the katzwebdesign.wordpress.com site is now mapped to seodenver.com, a domain I purchased last year. I’m not sure what the long-term plans are for this domain, but at least I’ll be building links to my own domain, not to WordPress.com…
Posted in Blogging, WordPress
Tagged Denver SEO, Moving blog, Moving Domains, Moving Wordpress.com blog, SEO
1 Comment
Doing the legwork — No SEO guts, no SEO glory
SEO and continuing education
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.
Posted in SEO
Tagged Denver SEO, Google SEO, learning seo, Search Engine Optimization, SEO, SEO Company
12 Comments
New Google search results — OneBox is upgraded
Google’s OneBox results getting smarter
Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once.
Posted in Google, SEO
Tagged Denver SEO, Denver Web Design, Google Maps, Google SEO, Industry SEO, Local, Local Search, Local SEO, Map SEO, OneBox, OneBox SEO, SEO
5 Comments
SEO Randomizer: Save the Value of Your SEO'd Links
Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
ArrayAs a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
SEOmoz has an article about footer link optimization and claims that
Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
- Footer links are being devalued by search engines
- Footer links have a low click-through rate
- Having the same link on every page makes the link less valuable
- Google doesn’t like spam
Posted in Code, SEO, WordPress
Tagged Attribution, Denver SEO, Footer Links, Footer SEO, Google SEO, Nofollow, Nofollow SEO, Search Engine Optimization, SEO, SEO Plugin, SEO Plugins, SEO Tricks, SEO Tutorial, WordPress, WordPress SEO
12 Comments
My SEO Statistics are 42% Better than Yours
In working on the content for my new web site, I was working on ways to display the SEO ranking statistics. I came up with this concept of scaling the text relative to the % of clicks they get.
The SEO statistics in this way are pretty dramatic:
- The #1 Result: receives 42% of all clicks
- #2 Result: 12% of all clicks
- #3 Result: 8.5%
- #4 Result: 6%
- #5 Result: 5%
How do the numbers look?
I put together some really neat graphics that show how crazy important ranking well is. I went through some failed ideas, but landed on these two graphics:
Posted in SEO
Tagged Google SEO, Google Statistics, Search Results, Search Statistics, SEO, SEO Ranking, SEO Statistics, SEO Traning, Statistics, Typography
1 Comment
Denver SEO informative website launched: DenverSEO.info
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO. Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.
The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.
Posted in SEO
Tagged Denver SEO, Google Pages, Launch, Search Engine Optimization, Search Engines, SEO, SEO Denver
5 Comments
Denver Performance-Based SEO plans
Only pay for great optimization results
One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.
Here’s the gist of our SEO package:
- Pay only $5.00 an hour for optimization
- Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
- Monthly payment per keyword are based on SEO click-through statistics (eg: the #1 result gets 42% of all clicks) and SEO difficulty
- Minimum 3 month contract, or by the month with a 15% premium
Posted in SEO
Tagged Denver SEO, Performance, Performance-based SEO, Search Engine Optimization, SEO, SEO Packages
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This blog has great PageRank!
So I’ve been working on creating great content for everyone out there, which happens to include Google. Well, it turns out that the Denver Web Design & Denver SEO Blog has been given a PageRank (their system of measuring the quality of a website) of 5/10…which is great.
I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.
Nofollow SEO for your WordPress Functions
Pretty crude idea of nofollow, isn't it?
While working on a recent website, I became frustrated by the lack of nofollow support in many WordPress functions. Make that, most WordPress functions.
There are a few WP functions that I wanted to add nofollow to, so here’s a list and a download link: Read more…