About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: Amazon
How does a 30% conversion rate sound?
I like to brag every now and then.
When we set out to design a landing page for my Denver client, we had our eyes set on a minimum 2% conversion rate for their pay-per-click campaign. Currently, we’re achieving a 15.94% overall conversion rate. I made some tweaks to the form design last week, and for the past 6 days, the landing page is getting a 30% conversion rate (that’s pretty good
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Posted in Design, KWS
Tagged Amazon, Analytics, Conversion Rate, Design, Funnel, Landing Page, Landing Page Design, Portfolio, Squeeze Page, Web Design
1 Comment
Is your product a platform?

When looking at a product or service, ask this: will it grow, change, and update with the times, or will it become something that needs to be replaced as it becomes obsolete? In these electronic times, the future is exandability – not just for iPods and other gadgets, but for every electronic product.
My wife got me a Panasonic Vortex Hydra Clean electric razor that is a wonderful product. It shaves close, it cleans itself, you can have the head pivot or not pivot…it’s a well done product. No matter how good it is, it will never be any better. Instead of making a razor that will always be a razor, they could make it a razor platform, similar to how the iPod has become an entire industry of accessories and addons.
Posted in KWS
Tagged Accessories, Amazon, Market, Marketing, Opportunity, Panasonic, Platform, Product, Razors, Shopping, Unique
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Amazon Marketplace to the rescue
I have lots of DVDs that have only watched once. I have many books that I will never read again. I wanted to sell them for money. Should be easy, right? Well it turns out, it is! Amazon Marketplace is a simple solution.
Posted in KWS
Tagged Amazon, Amazon Marketplace, eBay, eCommerce, Half.com, Selling, Shopping
3 Comments