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I’ve been working with the WordPress platform for a little while now, and I’ve been a regular blogger since January (though I had been promoting blogging for years earlier, and had my first blog in 2000 [yes, I'm a bit insecure about my blogging creds]).  I’ve created many sites with blogging capabilities, some of them based on Blogger.com integration, and others WordPress.

I’ve explained the benefits of blogging many times to my clients, made nagging phone calls reminding them to blog — all to little avail.  I even wrote an article about the importance of blogging to help explain myself. But still, the blogs remain silent.

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Today at the Westside Business Builders meeting, Todd Colchin of Colchin Automotive & Diesel gave Katz Web Design a testimonial:

Our website is just barely up — and we’ve not done anything with it yet — and yesterday, we got two new customers who came into our shop who found us by our website! They were both 18-25 years old.

Having a website is vital, especially if you want to appeal to younger customer base.

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King content and his pawns

As a web designer / developer, my job is pretty straight forward: I design a website, code it, and add the content. But that’s not all. I’ve also got to be a pest, hounding clients for content.

At the beginning of each project, it’s always a good idea to get a firm grasp on exactly what content is going to be on the website. Defining a site map is vital to developing a website. A simple list helps you figure out what is needed. Below is a sample:

  • About us
    • Employees
      • Bio paragraphs
      • Head shots
      • Contact information
    • History
      • Photo of founders, current owners

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