Tag Archives: Denver SEO

Doing the legwork — No SEO guts, no SEO glory

SEO and continuing education

It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.

 Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.

A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.

Posted in SEO | Tagged , , , , , | 12 Comments

New Google search results — OneBox is upgraded

OneBox SEO

Google’s OneBox results getting smarter

Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once.

Posted in Google, SEO | Tagged , , , , , , , , , , , | 5 Comments

SEO Randomizer: Save the Value of Your SEO'd Links

Search engines attribution link value is falling for SEOs and web designers.

Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.

Footer links are dropping in SEO value

How to stay relevant while getting great links

ArrayAs a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do.  Footer links have become very spammy, however, and sites try to stuff as many links there as possible.

SEOmoz has an article about footer link optimization and claims that

Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).

The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?

Let’s consider the following issues:

  • Footer links are being devalued by search engines
  • Footer links have a low click-through rate
  • Having the same link on every page makes the link less valuable
  • Google doesn’t like spam
Posted in Code, SEO, WordPress | Tagged , , , , , , , , , , , , , , | 12 Comments

Katz Web Design Updates — The BBB, Inc., SEO, and Web Design

Not enough hours in the day!

It’s been a wild number of weeks here at Katz Web Design, and there have been some really cool developments.

Business developments: 

  • Click to verify BBB accreditation and to see a BBB report.

    Katz Web Design is now a member of the Denver Better Business Bureau

  • We’ve incorporated: Katz Web Design is a division of Katz Web Services, Inc. Zack is now an employee of Katz Web Services, Inc….and hoping his boss will give him a raise! :-)

SEO news:

  • Collaborative Solutions, a Denver executive coach is working with Katz Web Design on their search optimization. So far, the results have been good; their website has moved up significantly in many of their target keywords.

Posted in KWS | Tagged , , , , , , | 1 Comment

Denver SEO informative website launched: DenverSEO.info

Denver SEO Website, denverseo.info, Screenshot
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO.  Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.

The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.

Posted in SEO | Tagged , , , , , , | 5 Comments

Denver Performance-Based SEO plans

Lights shine on a performance

Only pay for great optimization results

One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.

Here’s the gist of our SEO package:

  • Pay only $5.00 an hour for optimization
  • Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
  • Monthly payment per keyword are based on SEO click-through statistics  (eg: the #1 result gets 42% of all clicks) and SEO difficulty
  • Minimum 3 month contract, or by the month with a 15% premium

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This blog has great PageRank!

So I’ve been working on creating great content for everyone out there, which happens to include Google.  Well, it turns out that the Denver Web Design & Denver SEO Blog has been given a PageRank (their system of measuring the quality of a website) of 5/10…which is great.

I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.

Posted in Blogging, SEO | Tagged , , , , | 1 Comment

Domain Buying for Denver SEO

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Image by annaOMline

Gettin’ Me Some Domains for Search Engine Optimization

Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O. and KWD doesn’t have any SEO domain names, it was a ripe time to buy.

Bought

  • denverseocompany (.com and .net)
  • denverseo (.info)
  • seodenver (.biz and .info)

Want to sell

There are also a few domains I’d like to sell, since I didn’t end up using them; I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.

Posted in KWS, SEO | Tagged , , , , , , | 2 Comments

3 Simple Steps to keyword order SEO – Are your words SEO friendly?

Out of Order
ArrayMuch search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.

Optimize your website for organic search with varying keyword order

If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks.

Posted in SEO, Tutorial | Tagged , , , , , , , , , , , , | 3 Comments

Westside Business Builders chooses Katz Web Design

Westside Business Builders logo

Westside Business Builders is a networking group based in Golden, Colorado. Their website provides general information about the group, and it serves as a member directory. Katz Web Design is a member of the group.

The membership committee asked Katz Web Design to prepare a proposal for the WSBB website, and this Wednesday, the group voted to have KWD redesign the website to improve appearance and functionality.

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