Posts tagged as:

Design

Update: the new White House Website is launched!

Presidential White House Web Design...Change sure IS a'comin!

The new White House website design: what to expect?

We know who President-Elect Barack Obama’s web designers were: SimpleScott, and later Walker Hamilton too.  My sources tell me (don’t you have sources? :-) ) that Scott Thomas and Walker Hamilton are no longer working with the Obama or Change.gov website. Scott Thomas is busy working on an art collective project (VERY cool stuff).

Change.gov web design

The Change.gov site is basically BarackObama.com restyled a bit. The Change.gov site uses many resources from the barackobama.com website, including most of the main CSS file. The Change.gov website was designed by Matt Ipcar. The Change.gov website’s back-end (just like the Obama website) is being handled by Blue State Digital.

What can we learn about the WhiteHouse.gov web design?

If the Change.gov web site is any indication, we can extrapolate the following:

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Westside Business Builders logo

Westside Business Builders is a networking group based in Golden, Colorado. Their website provides general information about the group, and it serves as a member directory. Katz Web Design is a member of the group.

The membership committee asked Katz Web Design to prepare a proposal for the WSBB website, and this Wednesday, the group voted to have KWD redesign the website to improve appearance and functionality.

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Update: The New WhiteHouse.gov Website

Update: Who will be the White House web designer?

A lot of people have wanted to know who designed Barack Obama’s website. With good reason: Obama’s website is beautiful. It even conveys Obama’s message of hope in it’s wistful design. Well, here it is:

Barack Obama’s web designer is:

SimpleScott. SimpleScott designed Barack Obama’s website, so here’s to SimpleScott for a gorgeous design.

From Scott Thomas, of SimpleScott:

I am the creative director of New Media for Obama for America. The team consisted of many people in house as well as many volunteers. Project leads were myself and John Slabyk. We are maintaining site and brand in-house. Sol Sender designed the logo before I joined the campaign.

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How does a 30% conversion rate sound?

March 25, 2008

I like to brag every now and then.

Landing page conversionWhen we set out to design a landing page for my Denver client, we had our eyes set on a minimum 2% conversion rate for their pay-per-click campaign. Currently, we’re achieving a 15.94% overall conversion rate. I made some tweaks to the form design last week, and for the past 6 days, the landing page is getting a 30% conversion rate (that’s pretty good :-) )

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Landing page design — Activating emotions generates leads

March 13, 2008

Picture of Do not enter, one way traffic - re: landing pages and funneling users

Adding value to your landing page

Landing page design is focused on having a user perform an action. Every piece of content should revolve around why and how a user should perform that action. Landing pages don’t need to be dull or static, however. I’m going to talk about a simple way I spruced up a career-oriented landing page: a salary calculator.

At CareersWithDish.com, we wanted to entice sales professionals to apply for a job with Dish Network. We featured the standard landing page content, including:

  • 8 compelling reasons to work for Dish
  • Text and images that reinforce the upward income mobility
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Landing page design – Dish Network

March 10, 2008

Dish Network Landing Page Screenshot

Katz Web Design has just completed a landing page for Dish Network (a Fortune 300 company) to help them streamline their hiring process.

(By the way, if you’re looking for a sales job near Denver, Colorado [in Littleton], check out Dish. They’ve got great packages for sales representatives.)

The purpose of a landing page (or “Squeeze page,” “Funnel page”, or “Lead capture page”) is to keep the user focused on only what you want them to do. In this case, Dish wanted users to:

  1. Fill out a form to start their job application process
  2. Become informed of the job benefits
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Ignite Matchmaking Complete

January 24, 2008

Ignite Matchmaking is a professional matchmaker in Denver, Colorado. Sheryl Williams, President of Ignite asked Katz Web Design to increase the effectiveness of her website. The Previous Ignite Matchmaking Homepage was not visually interesting, had little information about the matchmaking process, and was not well constructed (using XHTML and CSS).

The new home page has a graphic that outlines the five steps and calls users to action with a simple choice: I am a Man or I am a Woman. The site now has a blog that will entice visitors to stay longer.

New Ignite Matchmaking Home Page

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