About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: Google SEO
Google Instant Scraper – Free SEO Keyword Tool
This tool allows you to dig multiple levels deep in Google Instant Search - start with one keyword or a list of keywords and get thousands of relevant keywords!
Start by entering a seed keyword in the Seed Keywords field below.
Tagged Google, Google Instant, Google SEO, Instant Search, Scraper, SEO
1 Comment
Want some valuable .gov links? Get a FDA warning letter!
I recently discovered that FDA Warnings have been unwittingly adding value to the very websites and products they are trying to warn about. What does this mean in the context of Google’s new negative review algorithm?
Google has been working on de-valuing bad reviews…
There has been lots of press over the NY Times article exposing an ability to get ranked through negative press online. Google has since updated their search algorithm to take into account the reputation of the company being reviewed. Now, in theory, Google will no longer add value reviews if the reviews are extremely negative:
…in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.
Official Google Blog
The key here is that Google’s focus is on user experience; they want to provide the best search results so that users are satisfied with Google’s search result ranking system.
Show Content Only Plugin – A Perfect Keyword Research Companion
Download the Plugin from WordPress.org
Another WordPress SEO Plugin by Katz Web Services
The Show Content Only Plugin enables you to show only a post or page’s content, without sidebars, footers, and other content.
There are many different reasons for wanting to show just the content, but there’s never been such an easy way to do it. This plugin adds a box in the post and page editor that provides you with four links:
- Content Only
- Content with Tags
- Content with Categories
- Content with Categories & Tags
A Great SEO Tool For Geo-Targeted Keyword Combinations
Save Time Creating SEO-Friendly Keyword Combinations
As an SEO, one of the things I do on a regular basis is come up with keyword permutations and combinations for many locations related to the corporations I am engaged with. What I often do is I use PHP scripting and create multiple arrays of keywords, locations, and services, then mix them up…similar to the SEO WordSpinner script.
There’s a great script that does this in an instant. It’s called the Local PPC Adwords & Keyword List Creator, and it does exactly what it sounds like it does.
Posted in SEO
Tagged AdWords, Content Spinner, Denver SEO, Google SEO, Key phrase, keyword order, Keyword SEO, Keywords, PPC, SEO, SEO Tool, SEO WordSpinner
2 Comments
Google Place Pages – Google Finally Shows its Answer to Yelp.com
Google finally goes “local directory” in Place Pages
Google had been lagging behind sites like Yelp.com in providing a place to find information about businesses. If you did a local search, you would have a “More info…” link that would expand your search result inside the map and have tabs that were badly organized. Not anymore. Enter Place Pages. Google explains it well: “Now, instead of just getting a slightly bigger bubble, you’ll get an entire page of rich details, like photos, videos, a Street View preview, nearby transit, reviews and related websites.”
But don’t let them fool you. This is not just a minor improvement. This is a major entry in the directory website world. Think MerchantCircle, Yelp, CitySearch, etc.
Google Place Pages is a crazy directory…
http://maps.google.com/places/us/denver/s-queen-way/904/-katz-web-services-seo-&-web-design
Google now has pages for each of the “directories” in the URL. The street you live on now has its own Place Page.
- United States – /places/us/
- Denver – /places/us/denver/
- S. Queen Way – /places/us/denver/s-queen-way/
- 904 – /places/us/denver/s-queen-way/904/
- Katz Web Services, Inc. – /places/us/denver/s-queen-way/904/-katz-web-services-seo-&-web-design
…but Place Pages are still “search results”
Place Pages also seem to guess what you’re looking for. If Google thinks that the URL you have entered is related to a page, it will display the related information.
Interesting examples:
Posted in Google
Tagged Citysearch, Google Local, Google Maps, Google Place Pages, Google SEO, Local, Local Search, Local SEO, Map SEO, Maps, MerchantCircle, Starbucks, Yelp
1 Comment
An Inside Look: 4 Step SEO for a Denver Solar Company
4 Steps to optimize a website — a Denver solar case study
This is an inside look into my process for optimizing a pre-existing website. This will cover lots of the aspects of the SEO I’ve done, but not all of it…These steps are often my first round of optimization on a site. Once I do these four vital SEO steps, I move on to content SEO and more link-building.
Posted in SEO
Tagged Denver SEO, Denver Solar, Denver Solar Panels, Google, Google Local, Google SEO, Local, Local Search, Local SEO, SEO, SEO Profiles, SEO Steps, Sitemap, Solar Installation, Yahoo Local, Yahoo SEO
3 Comments
SEO It! Bookmarklet – Improves Search Results in iPhone & Safari
Format your search results for SEO
Works great for SEO searches on the iPhone!
ArrayIt’s frustrating doing searches with SEO in mind, then having Google add SearchWiki, personalized results, and other localizations that mess up what you wanted: accurate results. Here’s the solution: The SEO It! Bookmarklet.
- I do lots of searching as an SEO. I look for ranking, competition, additional keywords, etc. I use Google a LOT. And I use Apple’s Safari browser.
- By default, I am logged in to my Google account, and have Google preferences set to showing 100 results at a time. The problem? Google shows different ranking and links based on the number of results you see.
- I have Google Web History enabled, and Google provides me with “Personalized results based on my search history.” When doing SEO, I don’t want these results: I want what others will see.
- I use SearchWiki to move up results of websites I have created. When trying to get accurate SEO ranking, this is frustrating.
- I do SEO searches on my iPhone, too – where I need to manually strip out the annoying
&client=safarito see a normal results page.
Enter the SEO It! Bookmarklet
Posted in SEO
Tagged Bookmarklet, Firefox SEO, Google, Google SEO, iPhone Search, iPhone SEO, Personalized Search, Safari, Safari SEO, Search Results formatting, SEO, SEO Bookmarklet, SEO for iPhone, SEO Tool, Web History
1 Comment
SEO implications for updating your website
Will a website redesign hurt my rank?
When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:
Your website will take a hit in the SERPs for 20-30 days
After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.
Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.
Doing the legwork — No SEO guts, no SEO glory
SEO and continuing education
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.
Posted in SEO
Tagged Denver SEO, Google SEO, learning seo, Search Engine Optimization, SEO, SEO Company
12 Comments
New Google search results — OneBox is upgraded
Google’s OneBox results getting smarter
Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once.
Posted in Google, SEO
Tagged Denver SEO, Denver Web Design, Google Maps, Google SEO, Industry SEO, Local, Local Search, Local SEO, Map SEO, OneBox, OneBox SEO, SEO
5 Comments
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