About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: Landing Page
How does a 30% conversion rate sound?
I like to brag every now and then.
When we set out to design a landing page for my Denver client, we had our eyes set on a minimum 2% conversion rate for their pay-per-click campaign. Currently, we’re achieving a 15.94% overall conversion rate. I made some tweaks to the form design last week, and for the past 6 days, the landing page is getting a 30% conversion rate (that’s pretty good 
)
Posted in Design, KWS
Tagged Amazon, Analytics, Conversion Rate, Design, Funnel, Landing Page, Landing Page Design, Portfolio, Squeeze Page, Web Design
1 Comment
Landing page design — Activating emotions generates leads
Adding value to your landing page
Landing page design is focused on having a user perform an action. Every piece of content should revolve around why and how a user should perform that action. Landing pages don’t need to be dull or static, however. I’m going to talk about a simple way I spruced up a career-oriented landing page: a salary calculator.
At CareersWithDish.com, we wanted to entice sales professionals to apply for a job with Dish Network. We featured the standard landing page content, including:
- 8 compelling reasons to work for Dish
Tagged Calculator, Conversion Rate, Denver, Design, Emotions, Form, Funnel, Landing Page, Leads, Motivation, Portfolio, Squeeze Page, Users, Value
1 Comment
Landing page design – Dish Network
Katz Web Design has just completed a landing page for Dish Network (a Fortune 300 company) to help them streamline their hiring process.
(By the way, if you’re looking for a sales job near Denver, Colorado [in Littleton], check out Dish. They’ve got great packages for sales representatives.)
The purpose of a landing page (or “Squeeze page,” “Funnel page”, or “Lead capture page”) is to keep the user focused on only what you want them to do. In this case, Dish wanted users to:
- Fill out a form to start their job application process
Posted in KWS, Web Design Portfolio
Tagged Analytics, Application, Conversion Rate, Design, Form, Funnel, Landing Page, Leads, Portfolio, Squeeze Page
2 Comments
