Tag Archives: Logo

Optimize your logo using SEO-friendly techniques.

Google’s algorithm likes text more than images. It likes headlines more than paragraphs. You can increase how much weight your headline has by only having one or two of them. Having the same headline across all pages reduces the value of it each time.

Instead of having your logo be an image, or H1 image replacement using CSS, it’s now best practice to use a H1 (heading 1) for your home page and a P (paragraph) for the rest of your pages. Then, you can use the headline for your page’s title instead, and get more bang for your buck.

This is nothing new, but it’s best practice, and I hope those who don’t know this technique or code may find this helpful.  Read more…