About Katz Web Services
Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: Search Engine Optimization
Doing the legwork — No SEO guts, no SEO glory
SEO and continuing education
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training.
Posted in SEO
Tagged Denver SEO, Google SEO, learning seo, Search Engine Optimization, SEO, SEO Company
12 Comments
SEO Randomizer: Save the Value of Your SEO'd Links
Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
ArrayAs a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
SEOmoz has an article about footer link optimization and claims that
Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
- Footer links are being devalued by search engines
- Footer links have a low click-through rate
- Having the same link on every page makes the link less valuable
- Google doesn’t like spam
Posted in Code, SEO, WordPress
Tagged Attribution, Denver SEO, Footer Links, Footer SEO, Google SEO, Nofollow, Nofollow SEO, Search Engine Optimization, SEO, SEO Plugin, SEO Plugins, SEO Tricks, SEO Tutorial, WordPress, WordPress SEO
12 Comments
Denver SEO informative website launched: DenverSEO.info
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO. Many of Katz Web Design‘s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.
The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.
Posted in SEO
Tagged Denver SEO, Google Pages, Launch, Search Engine Optimization, Search Engines, SEO, SEO Denver
5 Comments
Denver Performance-Based SEO plans
Only pay for great optimization results
One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.
Here’s the gist of our SEO package:
- Pay only $5.00 an hour for optimization
- Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
- Monthly payment per keyword are based on SEO click-through statistics (eg: the #1 result gets 42% of all clicks) and SEO difficulty
- Minimum 3 month contract, or by the month with a 15% premium
Posted in SEO
Tagged Denver SEO, Performance, Performance-based SEO, Search Engine Optimization, SEO, SEO Packages
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Duplicate Content over Multiple Domains – SEO Issues?
I recently purchased some domains for SEO, and I wanted to do some research about best practices for using multiple domains on the same content.
The good news? Google does not punish duplicate content; they just sort it out themselves.
Posted in SEO
Tagged Domains, Google, Guidelines, Multiple Domains, Search Engine Optimization, SEO, Spam
26 Comments
Domain Buying for Denver SEO
Image by annaOMline
Gettin’ Me Some Domains for Search Engine Optimization
Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O. and KWD doesn’t have any SEO domain names, it was a ripe time to buy.
Bought
- denverseocompany (.com and .net)
- denverseo (.info)
- seodenver (.biz and .info)
Want to sell
There are also a few domains I’d like to sell, since I didn’t end up using them; I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.
Posted in KWS, SEO
Tagged Denver SEO, Domain Registration, Domains, Search, Search Engine Optimization, SEO, SEO Denver
2 Comments
3 Simple Steps to keyword order SEO – Are your words SEO friendly?
ArrayMuch search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.
Optimize your website for organic search with varying keyword order
If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks.
Posted in SEO, Tutorial
Tagged Denver SEO, Google, Key phrase, keyword order, Keyword SEO, Keywords, MSN, Rank, Search Engine Optimization, SEO, SEO Tutorial, SERP, Yahoo
3 Comments
Denver SEO for colon cleansing…a "sweet" surprise!
I was pleasantly surprised to find out that one of my first clients in Lakewood, Colorado is now ranked top 5 for their primary keyword/key phrases:
SEO results for New Choices Plus
At the time of writing this article, here is their ranking in Google:
- Denver lavage: 3
- Denver colon hydrotherapy: 1
- Denver colon cleanse: 4
- Denver colon: 3
It’s pretty cool that even before I was “doing SEO” that KWD websites perform well in search. It got me to thinking of some pretty fun domain names! 
Posted in SEO
Tagged Colon, Colon Hydrotherapy, Colonics, Denver, Denver SEO, Lavage, Search Engine Optimization, SEO
4 Comments
Warning: SEO companies charge too much and take too long
ArrayA man called yesterday wanting to have his Denver IT Services website optimized. He had called multiple search engine optimization specialists in Denver, and each one had given him the same proposal: spend thousands of dollars per month, and take a long time.
Check out what the SEO companies said
He had been told the following by multiple companies:
In order to get your website ranked well, it will take 6 months to a year, and will cost $1,000.00 per month.
- Random Denver SEO companies
That means he will have paid $6,000 to $12,000 to have his site ranked well in search engines. I was taken aback; spending that much money each month on SEO is ridiculous for many reasons, but here are a few:
Posted in SEO
Tagged Advertising, AdWords, Competition, Denver, Denver SEO, Growth, Link Building, Linkbuilding, Marketing, Search Engine Optimization, SEO
4 Comments
Denver SEO: Achieving Goals – a slow trek toward good search engine ranking
I am a Denver web designer, and lots of what I do is advise my clients on how to improve their ranking. I do what I can to optimize the code using tried and true SEO techniques. But in the end, it comes down to this: are you willing to work for search engine placement?
2 months later, a look at the results
On January 24 of this year, I set a goal to improve Katz Web Design’s ranking in Google, especially for the terms “Denver Web Design,” and “Denver Web Designers.” I had my blog for 2 days at the time. Let’s take a look at the numbers:
Posted in SEO
Tagged consistency, Google, Optimization, persistence, Search, Search Engine Optimization, SEO, SERP
2 Comments
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