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Katz Web Services is a web development company operated by Zack Katz.
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Tag Archives: SEO Tutorial
How to Add www. – or Remove www. – From Your URL
This has been done many times by others, but just a quick tip on how to add or remove www. from your website’s address. This is helpful for URL canonicalization and user experience consistency. You can also achieve SEO-friendly canonicalization using rel="canonical". Oh boy, I’m getting too technical 
Here’s the juicy part:
Add the following to the .htaccess file in your website’s root folder (often named public_html or www). If there’s not a file named .htaccess, you may create it. If you are creating the .htaccess file, set the permissions to 644. For security reasons, you don’t want others to be able to write to this file.
Posted in QuickTip, Web Development
Tagged Canonical, Canonical Tag, domain, Domains, htaccess, SEO Steps, SEO Tutorial, URL, WWW
2 Comments
SEO implications for updating your website
Will a website redesign hurt my rank?
When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:
Your website will take a hit in the SERPs for 20-30 days
After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.
Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.
SEO Randomizer: Save the Value of Your SEO'd Links
Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.
Footer links are dropping in SEO value
How to stay relevant while getting great links
ArrayAs a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do. Footer links have become very spammy, however, and sites try to stuff as many links there as possible.
SEOmoz has an article about footer link optimization and claims that
Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).
The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?
Let’s consider the following issues:
- Footer links are being devalued by search engines
- Footer links have a low click-through rate
- Having the same link on every page makes the link less valuable
- Google doesn’t like spam
Posted in Code, SEO, WordPress
Tagged Attribution, Denver SEO, Footer Links, Footer SEO, Google SEO, Nofollow, Nofollow SEO, Search Engine Optimization, SEO, SEO Plugin, SEO Plugins, SEO Tricks, SEO Tutorial, WordPress, WordPress SEO
12 Comments
3 Simple Steps to keyword order SEO – Are your words SEO friendly?
ArrayMuch search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.
Optimize your website for organic search with varying keyword order
If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks.
Posted in SEO, Tutorial
Tagged Denver SEO, Google, Key phrase, keyword order, Keyword SEO, Keywords, MSN, Rank, Search Engine Optimization, SEO, SEO Tutorial, SERP, Yahoo
3 Comments
