Posts tagged as:

SEO Tutorial

Add or remove .www from your site's address

How to Add www. – or Remove www. – From Your URL

February 22, 2010

in QuickTip, Web Development

This has been done many times by others, but just a quick tip on how to add or remove www. from your website’s address. This is helpful for URL canonicalization and user experience consistency. You can also achieve SEO-friendly canonicalization using rel="canonical". Oh boy, I’m getting too technical :-) 

Here’s the juicy part:

Add the following to the .htaccess file in your website’s root folder (often named public_html or www). If there’s not a file named .htaccess, you may create it. If you are creating the .htaccess file, set the permissions to 644. For security reasons, you don’t want others to be able to write to this file.  Read more&hellip

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SEO implications for updating your website

January 20, 2009

in For KWD Clients, SEO

SEO Updates cause white knuckles!

Will a website redesign hurt my rank?

When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:

Your website will take a hit in the SERPs for 20-30 days

SEO results chart for a redesigned website

After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.

Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.  Read more&hellip

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SEO Randomizer: Save the Value of Your SEO'd Links

December 19, 2008

in Code, SEO, WordPress

Search engines attribution link value is falling for SEOs and web designers.

Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.

Footer links are dropping in SEO value

How to stay relevant while getting great links

As a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do.  Footer links have become very spammy, however, and sites try to stuff as many links there as possible.

SEOmoz has an article about footer link optimization and claims that

Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).

The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?  Read more&hellip

Let’s consider the following issues:

  • Footer links are being devalued by search engines
  • Footer links have a low click-through rate
  • Having the same link on every page makes the link less valuable
  • Google doesn’t like spam

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3 Simple Steps to keyword order SEO – Are your words SEO friendly?

May 20, 2008

in SEO, Tutorial

Out of Order
Much search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.

Optimize your website for organic search with varying keyword order

If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks.  Read more&hellip

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