January 8, 2009
SEO and continuing education
I'm writing this on my iPhone while waiting for Denver jury duty, so as a treat, I'll add a picture of my cat, Pica Katz.
It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.
Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.
A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training. Read more&hellip
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December 29, 2008

Google’s OneBox results getting smarter
Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once. Read more&hellip
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