Posts tagged as:

Users


I was asked a question by a potential client about blog comments.  She was concerned that some of the blog designs I’ve created have little user interaction.  She wrote (emphasis added by me):

I have been looking at the blogs you have created.  I am wondering why there aren’t many comments.  I want to use my blog to have extensive viral discussions; mainly to ask questions to moms that want to go back to the workplace.  I want my blog to be primarily questions with as many comments responding as possible.

The question is a good one: why aren’t more people interacting?  I wanted to dig deeper into the question: what contributes to comments?

4 comments

Picture of Do not enter, one way traffic - re: landing pages and funneling users

Adding value to your landing page

Landing page design is focused on having a user perform an action. Every piece of content should revolve around why and how a user should perform that action. Landing pages don’t need to be dull or static, however. I’m going to talk about a simple way I spruced up a career-oriented landing page: a salary calculator.

At CareersWithDish.com, we wanted to entice sales professionals to apply for a job with Dish Network. We featured the standard landing page content, including:

  • 8 compelling reasons to work for Dish
  • Text and images that reinforce the upward income mobility

1 comment