Posts tagged as:

WordPress SEO

Add Custom Titles for Tags and Categories in Wordpress

December 30, 2009

in SEO, WordPress

The Best WordPress SEO Plugin? A combination of two.

All in One SEO Pack (AIOSEO) is the leader in WordPress SEO plugins. It offers great functionality and simple integration into the process of writing a post. AIOSEO is not a perfect plugin, however, because it lacks some very important functionality:

  • Custom category title tags
  • Custom tag title tags
  • Mass editing of page, post, tag and category title tags/slugs

The plugin that has all of the features above (but lacks AIOSEO features) is SEO Title Tag, an imperfect but elegant solution to the list above.  This article shows how to use both plugins and have them combine forces to create a powerful solution for getting custom titles on all your site’s pages.  Read more&hellip

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Add Canonical Tags to Shopp Plugin for SEO

October 21, 2009

in Shopp, WordPress

Shopp Plugin SEO

I am building a store using the Shopp plugin, and I noticed that there are possibilities for duplicate content issues:

  • A product can be accessed both by /shop/{productID} and /shop/{product-slug}
  • A tag can be accessed using /shop/?shopp_tag={tag-uri} and /shop/tag/{tag-slug}
  • A tag can be accessed using /shop/?shopp_category={category-id} and /shop/{category-uri}

Should Google somehow find it’s way into indexing these pages, the value of the identical indexed pages may drop.  Canonical tags aim to remedy this situation, and are implemented by the hugely popular and awesome All in One SEO Pack plugin (see my other SEO tips regarding AIOSEO Pack plugin).

The Shopp plugin does not feature canonical tag support, so here’s a modification you can make that will add support for it without changing any core files in All in One SEO Pack, or in Shopp.  Read more&hellip

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Add Custom Taxonomy Title Tags Support to All-In-One SEO Pack

August 23, 2009

in WordPress

Get control over your custom taxonomy’s Title Tag

With Yoast’s Simple Taxonomies plugin, you can set up a custom categorization system for posts on your site known as a custom taxonomy. When trying to optimize these pages, I realized that the All in One SEO Pack plugin doesn’t have support for custom taxonomies, so it will not format the title properly. I’ve slapped together some code to improve the formatting of the title tag. See this code in action.  Read more&hellip

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SEO implications for updating your website

January 20, 2009

SEO Updates cause white knuckles!

Will a website redesign hurt my rank?

When I am working with a client that already has a website, one of the first questions I am asked is “How will redesigning my website affect my rank?“ Here’s what to expect when launching your new website:

Your website will take a hit in the SERPs for 20-30 days

SEO results chart for a redesigned website

After updating a website, you can expect ~25 days of your ranking going down. I call it the "white knuckle month," but I've noticed the website always ranks better once the period is over.

Without fail, I’ve found that when I launch a new website, move a website to a new domain, redesign or make significant structural changes to a site, the website will drop in rank for 3-4 weeks.  Read more&hellip

Read the full article →

SEO Randomizer: Save the Value of Your SEO'd Links

December 19, 2008

Search engines attribution link value is falling for SEOs and web designers.

Update: Now use the SEO WordSpinner plugin to implement this concept.
Use the get_seo_spin() PHP function in your theme’s footer.php file.

Footer links are dropping in SEO value

How to stay relevant while getting great links

As a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do.  Footer links have become very spammy, however, and sites try to stuff as many links there as possible.

SEOmoz has an article about footer link optimization and claims that

Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).

The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?  Read more&hellip

Let’s consider the following issues:

  • Footer links are being devalued by search engines
  • Footer links have a low click-through rate
  • Having the same link on every page makes the link less valuable
  • Google doesn’t like spam
Read the full article →

Nofollow SEO for your WordPress Functions

November 7, 2008
Link Condom

Pretty crude idea of nofollow, isn't it?

While working on a recent website, I became frustrated by the lack of nofollow support in many WordPress functions.  Make that, most WordPress functions.

There are a few WP functions that I wanted to add nofollow to, so here’s a list and a download link:  Read more&hellip

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