Tag Archives: Yelp

Google finally goes “local directory” in Place Pages

Google had been lagging behind sites like Yelp.com in providing a place to find information about businesses. If you did a local search, you would have a “More info…” link that would expand your search result inside the map and have tabs that were badly organized. Not anymore. Enter Place Pages. Google explains it well: “Now, instead of just getting a slightly bigger bubble, you’ll get an entire page of rich details, like photos, videos, a Street View preview, nearby transit, reviews and related websites.”

But don’t let them fool you. This is not just a minor improvement. This is a major entry in the directory website world. Think MerchantCircle, Yelp, CitySearch, etc.

Google Place Pages is a crazy directory…

http://maps.google.com/places/us/denver/s-queen-way/904/-katz-web-services-seo-&-web-design

Google now has pages for each of the “directories” in the URL. The street you live on now has its own Place Page.

• United States – /places/us/
• Denver – /places/us/denver/
• S. Queen Way – /places/us/denver/s-queen-way/
• 904 – /places/us/denver/s-queen-way/904/
• Katz Web Services, Inc. – /places/us/denver/s-queen-way/904/-katz-web-services-seo-&-web-design

…but Place Pages are still “search results”

Place Pages also seem to guess what you’re looking for. If Google thinks that the URL you have entered is related to a page, it will display the related information.

Interesting examples:  Read more…